USPS Unveils "Letterhead" — A 3D Mascot Promoting Mail-In Voting for a New Generation

10 Mins Ago, April 22, 2025

Washington, D.C. — In a bold and animated move toward modern civic engagement, the United States Postal Service (USPS) has introduced its first-ever digital mascot: Letterhead, a friendly, talking mailbox designed to promote awareness around mail-in voting and postal literacy.

The character was unveiled this week during a press event at USPS Headquarters in Washington, D.C., where officials introduced Letterhead as the centerpiece of a new voter education campaign aimed at younger generations and first-time voters.

A Mailbox With a Mission

Letterhead, brought to life with vibrant 3D animation, sports a classic USPS blue body, expressive eyes, and a beaming smile tucked under a familiar postal service cap. He’s also proudly equipped with a waving red flag, a mailbag slung over one side, and a signature “I Voted” sticker on his chest — a subtle but clear symbol of his purpose.

“Letterhead is more than just a mascot. He’s a messenger of democracy,” said USPS spokesperson Dana Reynolds. “He helps Americans understand that their vote doesn’t just count — it travels.”

“Signed, Sealed, Delivered — Democracy!”

The mascot will appear across a wide array of platforms, including animated public service announcements, school civics programs, and USPS social media channels. In one spot, Letterhead helps a teenager walk through the vote-by-mail process step-by-step. In another, he delivers fun facts about the history of the postal service and its role in American elections.

The campaign slogan, “Signed, Sealed, Delivered — Democracy!” echoes Letterhead’s upbeat tone and civic-minded mission.

Engaging Gen Z and First-Time Voters

While USPS has traditionally leaned on more formal outreach strategies, officials say Letterhead is part of a broader push to modernize how government agencies engage with a digital-native generation.

“Voting by mail is safe, secure, and increasingly essential,” said Chief Marketing Officer Kimberly Blake. “But reaching younger Americans requires new tools — and sometimes, those tools wear a mail carrier's hat.”

The Postal Service says Letterhead will begin appearing in educational content as early as this fall in select pilot states, with nationwide rollout ahead of the 2026 midterms.

Public Reaction

Initial response online has been largely positive, with social media dubbing Letterhead “adorable,” “surprisingly informative,” and “the only government worker I trust with my secrets.”

Others praised the initiative as a creative way to bridge the gap between traditional civic processes and modern digital culture.

“Whatever gets people informed and involved — I’m for it,” one Twitter user wrote. “Also, he looks like he gives really good advice.”

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